Surprisingly to us, far more older viewers than younger watch our three Adam videos. As viewership grows, it grows in every age category - but older viewers are growing faster than younger. As expected, two thirds of viewers are women. The big spikes in viewership after Adam's Motown week and Birth Year week performances were spread proportionally across age groups. Adam's popularity continues to grow despite controversy over his "Ring of Fire" performance, rumored sexual orientation and unconventional look.
Viewers of all ages are much more interested in his singing talent and consistent, high-quality performances. They appreciate that Adam isn't trying to adapt to more "acceptable" conventions to gain votes - and they watch Idol regularly to see what he'll do next. At the same time, many viewers particularly love Adam's sweeter, poignant ballads. Now that our three Adam Lambert videos on YouTube have passed more than 3,, views, we've learned a lot about Adam's fans - a bit of which may surprise you. We thought the figures were interesting enough that we should present them to viewers.
Adam's friends and family may want to share them with him as well. They consist primarily of excerpts from videos filmed prior to the start of Americal Idol. Like many of you, we were first introduced to Adam when he performed "Bohemian Rhapsody" during his Idol audition on January We searched to see if there were any videos of him on YouTube and were delighted to find some - and more impressed with Adam than ever.
The video hit , views on March 17th, , views on March 30 and 1,, views on April It passed 2,, views on "Top Two" day, May Adam quickly became a front-leader in the competition and more of his performances were posted to YouTube.
On March 12, the songwriting team of Thomson and Mann see link above posted a demo of their song "Quiet Desperation" that Adam prepared for them in We put together a second montage, "Adam Lambert Demo Reel 2 - quiet side" with this and several other videos and posted it to YouTube on March It hit 80, views about April 1, , views on April 11 and passed , views on May We set it to a photo montage and posted it to YT on March This video has proven to be extremely popular with many comments asking that Adam sing something similar on Idol.
On April 11, it passed 75, views. As of May 25, it was approaching , views. YouTube provides channel owners with a great tool called "Insight" that provides very detailed statistics about video viewers. Some of the statistics were what we expected, but others surprised us.
We're providing viewership statistics several times so that the early information isn't dwarfed by the later growth. Here's what viewership on our Adam videos looked like as of March Viewership spikes on the day of each performance. Hollywood "Week" episodes were aired Feb 3, 4, 10 and Adam received good air time during Hollywood week with his performances of "Some Kind of Wonderful" and "Believe". Adam sang "Satisfaction" in the Top 36 Group 2 on February 25, so the stats show a big spike there.
He didn't perform on February 17 or March 3 so the spikes are much smaller. Adam returned to a quieter performance on April 7 with the amazing "Mad World" - and peak viewership of more than , views on a single day. Here's what viewership on our three Adam videos looked like as of April 13 after the "Mad World" peak:. Unfortunately, the statistics for the first week of April are incomplete.
YouTube went into maintenance mode for many hours at 10pm ET on Tuesday - and didn't count any of the views that night which should have been another peak. Adam has somewhat alternated between big over-the-top rock numbers and intimate performances. Adam performed a classy arrangement of "Feeling Good" during the top 5 rat pack week on April Adam picked the rock classic "Cryin" from Aerosmith. Here's what viewership looked like as of May 24, five days later:. Not many young boys watch Adam's videos. Gender viewership is most closely matched in the and ages.
Male viewers are shown below in green; female viewers are shown in gray; the timeframe measured is shown at the bottom of each chart:. While viewership has grown in every age group, it has grown most quickly among older viewers. So while the number of young viewers has continued to increase, the percentage of young viewers has declined.
The softer sound appeals more to older viewers. Nope, this isn't why. Adam continues to change his look and sound, but older viewer growth rate increases every week, not just on the quieter weeks.
The "real" performances by the leading contestants started in March. This might be a factor. I know a lot of people love to watch the disastrous performances in the early part of the season - but I don't. I'm much more interested in the talented contestants, and that may be more true of other older viewers as well. Ouch - I can't believe I'm now an "older" viewer. Perhaps younger viewers discovered this video first and older viewers took a little longer.
Therefore, it's natural that this video's viewers are older. Nope, not true. These videos impacts the channel demographics much more than the reverse could be true. Summarizing comments is much more subjective than measuring viewer statistics. We group comments into four categories:.
Diehard fans: This is the largest group of viewers who leave comments. These fans appreciate all aspects of Adam's talent and showmanship. They suggest a wide range of songs that they'd like Adam to sing, ranging from big arena rock numbers to "Phantom of the Opera. Generally positive: This is the fastest growing group of viewers. They may not have been sure what to make of Adam at first, but they're being won over by his consistency and originality.
This group of viewers particularly likes Adam's more tender performances. They often request more ballads or Broadway numbers from Adam. Many of them vote for several Idol contestants but skew strongly toward Adam when he demonstrates his softer side. Generally negative: These viewers often appreciate Adam's skills but dislike when he goes over the top or "screams too much. We don't receive many negative comments. The haters: There's a small group of viewers who leave hateful comments about Adam or his performances. This group grew towards the end of the season as it started looking like Adam might win.
Because we don't allow these types of comments, we don't have the same types of argumentative exchanges between viewers that sometimes occur on other channels. These viewers will never vote for Adam. In the first three groups, many viewers compliment Adam's interview poise and believe that he's very likable. When viewers make negative comments about Adam's "look", they are generally more concerned about makeup than about hair, nail polish or guyliner. YouTube "Insight" gives a statistic to show how popular videos are in different countries.
This statistic is a little tricky; it doesn't compare viewer counts by country. Instead it shows how likely a viewer in each country is to watch those videos compared to all other videos. It then ranks countries by internal popularity rather than raw viewer counts. Adam has a strong international following.
Over the course of the Idol season, Adam's videos on theBestArts were most popular in:. International comments have been extremely pro-Adam; they can't understand how Adam lost the competition. Many viewers suggest that Adam's CD and concert sales will be much stronger outside the U. However, the statistics are facts, not some blogger's thoughts. Jan 23 to Feb Feb 15 to Mar Mar 15 to Apr